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Home Builder

Home Builder

The brief:

Brand + Marketing Strategy | Rebrand | Social Media Content Plan, Content Creation & Community Management.

The client's existing brand underwent a thorough Brand Strategy analysis, revealing the need for a repositioning. To align with both key target markets—customers seeking to build or renovate and home builders/trades looking to advertise—a more refined and contemporary design was crafted for the Home Builder brand.

Building on the insights from the Brand Strategy and Rebrand, a comprehensive Social Media Content Plan was devised and executed across platforms such as Facebook, Instagram, and LinkedIn.

Currently, the Home Builder brand is in the process of developing a new website, to reflect the refined identity and strategic positioning established through the rebranding efforts as well as provide a  more intuitive user experience.

©2024 By Chantze.

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