Home Builder
Home Builder
The brief:
Brand + Marketing Strategy | Rebrand | Social Media Content Plan, Content Creation & Community Management.
The client's existing brand underwent a thorough Brand Strategy analysis, revealing the need for a repositioning. To align with both key target markets—customers seeking to build or renovate and home builders/trades looking to advertise—a more refined and contemporary design was crafted for the Home Builder brand.
Building on the insights from the Brand Strategy and Rebrand, a comprehensive Social Media Content Plan was devised and executed across platforms such as Facebook, Instagram, and LinkedIn.
Currently, the Home Builder brand is in the process of developing a new website, to reflect the refined identity and strategic positioning established through the rebranding efforts as well as provide a more intuitive user experience.
©2024 By Chantze.